The person behind the practice
Helping leaders bridge the gap between vision and presence.
An introvert who found her voice by listening carefully, to people, ideas, and patterns in communication.

Hi, I am Ieva Drazniece.
I work at the intersection of leadership, communication, and digital authority. For 29 years I, Ieva Drazniece, have worked in communications and brand strategy, helping professionals and Teams express their expertise with clarity and build trust through meaningful presence.
My work rests on a simple idea. Authority grows when professionals share perspective, not promotion.
When I am not partnering with professionals, training teams, or speaking on stage, you will find me in nature, walking or reading a book. I love riding my bicycle, and I sometimes surf as I live by the Baltic Sea. It is surfing that has taught me that the best results come from a mix of intense focus and a willingness to ride the wave exactly as it comes.
What I do today
“What can I say about Ieva that you cannot see already from her extraordinary ability to personally brand her authentic self digitally, leveraging the power of social media and technology.”
Haney Abdelaziz
Recovering Sales Professional and Sales Leader in GTM Enablement
August 5, 2022, Ieva’s client
Speaker reel
A glimpse of what to expect
Trusted Partnership Since 2021
5 Years with Richard van der Blom
Proud partner of one of the world's leading LinkedIn strategists – collaborating through Just Connecting HUB on enterprise audits and strategy, and assisting The TRIBE professional community.

“You're the Taj Mahal to me!”
Richard van der Blom · LinkedIn strategist & founder of Just Connecting
Academic & Educational Institutions
Guest lecturer across Latvia and beyond
Invited by universities, professional programs, and youth initiatives to teach personal branding, LinkedIn strategy, and self leadership.
Riga Stradiņš University (RSU)
Riga Technical University (RTU)
Stockholm School of Economics in Riga (SSE Riga)
RISEBA University of Applied Sciences
Riga Business School (RBS)
Turība University
EKA University of Applied Sciences
Eiropas Tālmācības Vidusskola
Alberta Koledža
Junior Achievement Latvia
MOT
Riga Tech GirlsIeva Drazniece has been a guest lecturer at Riga Stradiņš University (RSU), Riga Technical University (RTU), Stockholm School of Economics in Riga (SSE Riga), RISEBA University of Applied Sciences, Riga Business School (RBS), Turība University, EKA University of Applied Sciences, Eiropas Tālmācības Vidusskola, Alberta Koledža, Junior Achievement Latvia, MOT, Riga Tech Girls, Jēkabpils Tehnikums, sharing expertise in personal branding, LinkedIn thought leadership, and digital communication strategy.
Partners & Affiliations
Collaborating across Latvia and beyond
NGOs, government bodies, and professional associations.
NGOs & Government
Professional Memberships
Ieva Drazniece collaborates with LIAA (Investment and Development Agency of Latvia), Women4Cyber, Startup Wise Guys, Vidzeme Planning Region, Social Entrepreneurship Association of Latvia (LSUA), and is a member of Latvian Trade and Commerce Chamber, Latvian Association for PR Professionals, Latvian Association of Influencer Marketing, Motiveer Coach Community.
What's next
Explore the possibilities
If this perspective resonates, there are several ways we can work together.