Your LinkedIn content: 4-week online camp
A self-paced camp for your personal thought leadership on LinkedIn, inside the Leadership in Progress community. We start on 18 January and finish on 11 February, at your own pace.
What is the Your LinkedIn content camp?
“Your LinkedIn content” is a 4-week self-paced online camp for building personal thought leadership on LinkedIn, held in English. It is led by Ieva Drazniece, a LinkedIn and personal branding strategist from Riga with 29 years of experience in communication and brand strategy. The camp runs 18 January – 11 February 2027 inside the Leadership in Progress community on Skool, with 12 places in the group.
88 EUR until 19 November · then 111 EUR · 12 places
“It feels like a regular coffee meeting with Ieva.”
“Hi Ieva! I listened to the second week's video letter and it felt very interesting :) especially the part where you talked about the 3-colour posts.”
About this camp
Maybe this feels familiar
Before you publish your first post, it feels like you first need to understand how the platform works, how to structure a post, and what others will think of it.
You have something to say, and silence still feels safer, because sharing looks like self-promotion and a voice inside says you need to master this first.
And you hold back with the question of whether it's worth starting when you don't yet know when your next post will come.
Participants of the previous camp named these feelings almost word for word. They are deeply human, and they are exactly what we work with here.
What changes in four weeks
I know that after four weeks you will have more clarity, more courage and your first real steps. Maybe you'll publish for the first time, maybe you'll return after a long silence, or you'll find the courage to say out loud what you've been thinking about for a while.
Your result will become clear along the way, trust me, so there's no need to define it before the camp. Each week brings one small step, and a smaller step is fine too, I know that from experience. Publishing is your choice, and practising, thinking and exploring are enough as well.
How it works
At the start of the camp, you share where you are and what you want. Every Monday I post a video letter in the shared group that responds to your reflections, adding my own experience and a useful tip. Each letter is made for this specific group.
Each week brings a different angle: how to talk about yourself, how to understand who you're speaking to and what matters to them, what to write and how to shape it, which format to choose, why and how to use video, what SEO and GEO content is, how and whether to use AI, and how to build trust without scaring people away.
Once a week, if you wish, you can share a draft of your post in the camp group. I'll read it and add my perspective right there in the group, so others can learn from it too. Each week starts fresh, and an unused week doesn't carry over to the next.
What participants say
"Ieva has a special approach to building personal visibility that truly resonates with me. She inspires me by being fully and authentically herself. Inspired by her, I try to do the same, and it really feels like a shared journey, as if travelling alongside her, and that's the best part. I especially love her community: you truly get a personal approach tailored to you, and it feels like a regular coffee meeting with Ieva. I came out of it inspired to be authentically myself, and my audience feels it! Thank you, Ieva!"
Darta, participant of "Tavs LinkedIn saturs" camp (21 September – 16 October 2026) and Leadership in Progress community member
"Hi Ieva! Heartfelt thanks for today's video letter. Listening to you made for a valuable lunch break. In the letter, I truly felt personally addressed answers to my comment. I really appreciate it."
Elīna, participant of "Tavs LinkedIn saturs" camp (21 September – 16 October 2026)
"The format, the freedom to choose my own pace, was what opened me up to all of this. Thank you for that! There was no homework, no frame or deadlines, no WhatsApp group or any kind of reporting. And that made it possible to find the inner motivation, the pull, exactly when it came, and then I let myself go and did it."
Anete, participant of "Tavs LinkedIn saturs" camp (21 September – 16 October 2026)
"I'm satisfied, I gained a great deal, not only about LinkedIn but also personally. [...] The take-away was a reminder about authenticity in the digital space too, the self-paced rhythm, and staying true to my values."
Inese, participant of "LinkedIn YOGA" camp (1–30 August 2026)
Testimonials translated from Latvian.
Who this camp is for
This camp is for you if you want to build your personal content on LinkedIn: your voice, your topics and your thought leadership. The video letters give you orientation, and you shape your own path.
Profile audits, company page and employee content strategy, and building your personal strategy stay outside the camp. They belong to my 1:1 work, and if you'd like to go deeper, simply write to me.
Your participation
The camp lives through your presence: watch the letters, share your reflections, and try each week's step at your own pace. The more you share, the more personal my response becomes.
There are no Zoom calls, 24/7 chats, competitions or AI templates here. Reading your insights each week and celebrating your wins is always a joy for me.
Participation fee
- 88 EUR until 19 November, then 111 EUR from 20 November, on top of community membership.
- Leadership in Progress community members: 66 EUR (in addition to the 11 USD monthly membership).
The 12 places are the base of the camp, so the group stays small and personal.
The member place is added on top, so a community member signing up does not reduce those 12 places.
- During the camp, you have access to the community's lecture recordings and my weekly community video letter.
- No refunds.
Camp, community, four-question offer and lecture recording payments are made through Skool or Stripe. Ieva does not issue invoices for these platform payments. If you need a company invoice, contact drazniece.ieva@gmail.com before paying. The invoice is issued by Ieva Drāzniece, VAT registration no. LV07057811800, with VAT added.
- Not included: support chats and direct messages on WhatsApp, LinkedIn or other channels, profile and/or published post audits, and building your personal strategy.
About Ieva and the community
Ieva Drazniece is a LinkedIn and personal branding strategist from Riga with 29 years of experience in communication and brand strategy. She works with business owners, board members, managers and experts who want to speak on LinkedIn in their own voice. Favikon ranks her #2 in personal branding and thought leadership on LinkedIn in Latvia.
Communities have always been part of me: from organising events in the Latvian Snowboard Association and co-founding Boards.lv, to caring for MADARA Cosmetics' global customer community in five languages, Loopbracelet, and The TRIBE, Richard van der Blom's global LinkedIn community, which I've supported since 2025. Last summer, I realised I was ready for my own.
Leadership in Progress is a place where we walk together, shoulder to shoulder, and you can skip, forget, or realise it's not your moment and still feel you belong. This camp is exactly the same.
Camp, 1:1 work or community?
| Camp | 1:1 work | Community | |
|---|---|---|---|
| Format | 4 self-paced weeks with video letters in the Skool group | Individual sessions and strategy work with Ieva | An ongoing community with a weekly video letter |
| Who it suits | You, if you want to start or restart writing your own content | You, if you need a personal strategy and profile | You, if you want ongoing support and inspiration |
| Price | 88 EUR until 19 November, then 111 EUR, on top of community membership | From 250 EUR per session | 11 USD monthly |
Frequently asked questions
Who is the camp for?
Leaders, entrepreneurs and experts who want to start or restart creating their personal content on LinkedIn at their own pace.
Do community members take one of the 12 places?
No. The 12 places are the base of the camp. The member place is added on top, so a community member signing up does not reduce those 12 places.
Do I have to publish?
Publishing is your choice. You can practise, write drafts and reflect, and that is enough.
How much time does it take?
One video letter and one small step a week. You choose how much time to give it.
Will there be Zoom calls?
Everything is self-paced in the Skool community, without calls or live sessions.
Will you review my profile or published posts?
Once a week, you can share a draft in the camp group. Profile and/or published content audits are part of my 1:1 work.
What if I miss a week?
The letters are published in the camp group, and you can watch them whenever it suits you, until the last day of the camp.
Updated: 25 October 2026
What is a content camp